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Marketing

new zealand

NZ global brand still linked to landscapes and lamb, study says

New Zealand’s global brand continues to be shaped by natural beauty and agriculture, according to a new international survey. The...

By Nicole Valdez | 25 Sep 2025 | 2 min read
nzport

New Zealand loses ground in cruise market

Fewer cruise ships are docking in New Zealand, a trend that could hit tourism and trade hard. While ports worldwide...

By Nicole Valdez | 28 Aug 2025 | 3 min read
wool

NZ Merino’s autumn muster campaign celebrates ethical wool production

The New Zealand Merino Company has begun an eight-week promotional drive centred around the Autumn Muster. The event, which involves...

By Nicole Valdez | 24 Aug 2025 | 3 min read
swatch

Swatch removes ad following backlash in China

Swiss watchmaker Swatch issued an apology and withdrew an advertisement after it was deemed offensive by audiences in China. In an...

By Leenah-Leen Arandia | 20 Aug 2025 | 1 min read
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