The West Auckland’s megapillows, located in Muriwai Regional Park recently gained global recognition on August 2024 by the International Union of Geological Sciences (IUGS).
This scientific group acknowledges just 200 locations worldwide as Geological Heritage Sites for their importance to early geological history, featuring iconic sites like the Giant’s Causeway in Northern Ireland and Devil’s Tower in Wyoming.
The “megapillows,” vast formations of hardened lava, are believed to be millions of years old, with their recognition marking a significant milestone in the scientific community. This newfound attention isn’t just a win for geologists but also has meaningful impacts on local tourism and business owners.
Muriwai’s megapillows have long been a hidden gem of the North Island, though largely unknown outside of New Zealand. These volcanic structures were formed during underwater volcanic eruptions, when molten lava rapidly cooled and solidified as it hit the ocean’s floor. Over time, the flow of lava continued to create these massive formations, which today resemble inflated “pillows” scattered across the terrain.
Geologists have long wonder at the rarity and scale of these structures. The formations offer a direct glimpse into ancient volcanic activity, making them a significant study point for volcanologists worldwide.
The increased global awareness will enhance tourism in the Muriwai region since international recognition often leads to increased visitor interest and Muriwai could become a hotspot for tourists eager to see the remarkable mega pillows up close. For many, this might be their first encounter with such ancient volcanic phenomena, and local tour operators, guides, and hospitality businesses will likely be the first to benefit from the influx of geology enthusiasts and eco-tourists.
The Muriwai Beach area is already popular for its black sand, surfing, and wildlife, but this new recognition gives it another compelling attraction. Tourism operators could now package trips that showcase these newly famous formations, providing educational experiences as well as opportunities for local Māori to share the cultural significance of the land and its history.
The ripple effect of Muriwai’s global recognition could extend beyond tourism. Kiwi business owners across various industries may find creative ways to capitalise on megapillows fame. For example, companies focused on sustainable practices could use the increased awareness to promote eco-friendly travel and conservation efforts in the region.
Business owners can cater to the growing demographic of environmentally conscious travellers by aligning their businesses with sustainable and eco-conscious practices. While the megapillows formations may even inspire product innovations, such as locally branded goods or memorabilia linked to the newfound fame of the geographical site.
For Kiwi business leaders, the global recognition of Muriwai’s ancient megapillows opens the door to many opportunities. The increased influx of international and domestic tourists will likely result in a surge in demand for local products and services.
Local food and beverage providers, accommodation services, and retailers can also expect to see opportunities from incoming visitors. Whether it’s high-end eco-lodging, bespoke dining experiences, or artisanal goods, businesses that capture the essence of Muriwai’s rich natural heritage are well-positioned to thrive.
Megapillow’s newfound global attention is more than a victory for science; it’s a significant opportunity for Kiwi businesses to innovate, adapt, and grow in alignment with the world’s increasing focus on sustainable and culturally rich tourism.
