Auckland University is addressing period poverty through a new initiative providing free biodegradable menstrual pads to students.
The partnership with Ads on Pads will distribute over 3,000 pads weekly, ensuring students can access necessary products without cost concerns. Ads on Pads is powered by a unique advertising model, ads are printed on the packaging of these sanitary products.
Advertisers like the Breast Cancer Foundation NZ are featured prominently, using the packaging to raise awareness of health issues. The initiative helps students but also normalises conversations about menstruation and breast health, aiming to remove stigma from these important topics.
University officials have welcomed the programme, noting that many students face financial hardship, leading to stress and even missing classes due to a lack of period products. Ads on Pads aligns with the university’s efforts to promote equity and inclusion by supporting menstrual health for all students.
While some schools have implemented these programmes, concerns remain about their sustainability due to funding uncertainties. Auckland University’s model, however, has a potential long-term solution by relying on advertising rather than government funding.
The expansion of Ads on Pads into high-traffic locations like shopping centres and airports also provides further opportunities for local businesses.