Potatoes New Zealand has rolled out a multi-faceted vision aimed at futureproofing the potato industry through focused investment in education, innovation, strategic planning, and youth engagement.
Industry Calls on Next Generation of Growers
Potatoes have been a key contributor to food security and exports, remaining central to New Zealand’s agricultural economy. As the sector contends with environmental regulation, market fluctuations, labour shortages, and evolving technologies, industry leaders are looking to younger growers to take on a larger role in shaping the future.
A Business-Minded Approach to a Historic Crop
Potatoes New Zealand is urging the industry to rethink its approach, promoting potato farming as a strategic business rather than merely a traditional agricultural practice.
“To ensure an equally strong future for our industry and for the next generation of potato growers, we have to be open to fresh perspectives and approaches, and we need to commit to the business and resilience planning that our sector needs to succeed,” says Potatoes New Zealand.
The focus on business planning includes short-term priorities such as managing operations and maintaining cash flow, medium-term goals around resource distribution and process improvement, and long-term strategies like setting strategic goals and diversifying income through agritourism or value-added products.
The Power of Industry Support and Networking
Potatoes New Zealand is committed to both the vision and practical steps necessary to strengthen the sector, including advocacy for growers, support for research, and promoting innovation.
“Growers are certainly not alone in planning for the future of their business and for the wider industry,” it affirms.
The upcoming launch of the Potatoes New Zealand Youth Council marks a key development, providing a platform for young people to actively shape the industry’s future.
The council’s goals include fostering growth, learning, leadership, and enhancing peer support. “Watch this space,” the organisation hints.
Sustainability at the Centre of Modern Farming
Sustainability is increasingly seen as a fundamental pillar in New Zealand’s growing potato sector. The industry is intensifying its focus on assurance programmes, environmental compliance, and regenerative farming methods. “Assurance programmes, while disliked by some, are now being recognised by the government to meet certain compliance requirements. This is surely a win.”
Water management, waste reduction, and soil health are integral to building a resilient production system. “Best practice farming will lead to healthier soil, reduced input costs, and improved crop yields, creating a win-win for both the environment and our growers.”
Technology and Innovation Redefining the Potato Industry
Potato farming is undergoing a transformation driven by the rapid adoption of new technologies such as drones, robotics, GPS-guided equipment, and AI-powered data analytics to help the way growers manage their crops and optimise productivity.
“The adoption of new technologies such as GPS-guided equipment, data analytics, drones, robotics, AI, and integrated pest management tools is revolutionising the agricultural landscape and can deliver the efficiency and productivity gains that potato growers need,” the organisation notes.
“As an industry, we must commit to understanding emerging trends and adopting best practices to ensure our growers remain competitive.” The digital tools help lower labour costs, improve crop management, and increase flexibility in responding to market demands.
Conclusion
Modernising New Zealand’s potato industry is about more than just technology and strategic planning — it’s about focusing on people. At the heart of the initiative is an emphasis on youth engagement, collaboration, and a shared vision for a resilient and adaptable sector.
“By embracing change and fostering collaboration, we can create a sustainable and productive future for the next generation of growers, ensuring they inherit a resilient and successful industry.”