New Zealand’s cherry industry has broken records, exceeding 5000 tonnes in exports for the first time and earning a groundbreaking $124 million in sales.
The industry’s success has been fuelled by ideal growing conditions and growing demand, particularly from Taiwan and China.
A Historic Year for Cherry Exports
The cherry industry has celebrated a historic achievement this season, surpassing 5000 tonnes in exports and shattering the previous record of over 4200 tonnes from 2017/18. With exports reaching 3800 tonnes last year, this season marks a notable rise. Dean Smith, chief executive of Summerfruit NZ, called it “a standout achievement,” saying,
“For cherries, it’s been a record year in terms of volumes. We surpassed 5000 tonnes for the first time in the industry’s history, which is obviously quite a milestone.”
The financial impact was equally impressive, with exports valued at $124 million, a first for the industry to exceed the $100 million mark. Infometrics data illustrates the sector’s rapid expansion, with export volumes nearly six times greater than two decades ago and values rising twelvefold.
Strong Demand from Key Export Markets
Taiwan remains the top destination for New Zealand cherries, accounting for 46% of February’s shipments. China followed as the second-largest market, taking 15% of exports.
The timing of the Chinese New Year continues to play a crucial role in driving demand.
Cherries symbolise good luck and prosperity due to their deep red colour in Chinese culture, making them a popular gift and holiday staple. Air New Zealand Cargo transported approximately 600 tonnes of cherries in January alone to meet this seasonal demand.
“The timing of the Chinese New Year does play favourably into the supply of New Zealand cherries,” Smith said.
Favourable Conditions and Industry Investments
A combination of strong seasonal conditions and ongoing industry investment contributed to this year’s record-breaking yield. While growers in Hawke’s Bay and Marlborough benefited from particularly good conditions, some in Central Otago faced challenges with late frosts and pockets of hail.
“As is the case with horticulture, the weather plays a huge part and for the summerfruit crop we need good winter chilling, which we had, which sets up a good crop and so that’s basically enabled us to deliver those favourable yields,” Smith explained.
Investment in new growing systems and expansion of productive capacity also helped boost output.
“There’s been new investment in terms of new productive capacity but there’s also been investment into new growing systems which has enabled a more favourable yield per hectare,” Smith noted.
Conclusion
New Zealand cherry growers are confident about the future, buoyed by a season of strong yields, consistent quality, and solid financial returns. While the summerfruit season comes to a close—leaving only a few late nectarines and plums to be harvested—the record-breaking cherry season has established a positive precedent for future growth.
New Zealand’s cherry exports are on track for ongoing success since there’s a strong demand from key international markets.