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Explore our coverage of New Zealand and World politics, economics, business and culture.

greenwashing

Your business might be greenwashing and not even know it

The rising awareness of climate change and other environmental issues has pushed companies to prioritise the promotion of their sustainability...

By Leenah-Leen Arandia | 03 May 2024 | 3 min read
the rise of blue green roofs in sustainable urban design

Blue-Green roofs and the future of urban sustainability

Amidst escalating urbanisation and climate change, sustainable urban development has never been more urgent. Against this backdrop, innovative green infrastructure...

By Mike Jerome Infante | 29 Apr 2024 | 4 min read
user generated content

Why your business needs user-generated content

Earned media is an article or other form of public endorsement of a brand or company that wasn’t sponsored by...

By Leenah-Leen Arandia | 25 Apr 2024 | 4 min read
guide featured min

A guide to protecting yourself from AI scam calls

The rise of artificial intelligence-driven scam calls or communications fraud presents a growing threat to individuals from different walks of...

By Mike Jerome Infante | 25 Apr 2024 | 4 min read
marketing

Humour in marketing: Should brands use it more?

Findings published by Oracle reveal that 88% of consumers actively seek experiences that bring laughter or smiles, with 78% of...

By Leenah-Leen Arandia | 24 Apr 2024 | 4 min read
navigating ai

Navigating AI anxiety in the age of innovation

Artificial intelligence stands out as one of the most transformative and promising innovations of our time. From enhancing healthcare diagnostics...

By Mike Jerome Infante | 19 Apr 2024 | 3 min read
ai featured imag

How to spot AI-generated images

Artificial intelligence tools such as Midjourney, Stable Diffusion, DALL-E/ChatGPT, and Gencraft can be incredibly useful in generating unique images from...

By Leenah-Leen Arandia | 11 Apr 2024 | 5 min read
climate anxiety

Have you ever heard of climate anxiety?

If you are anxious about the future of our planet, you are not alone.  Data from Google Trends has shown that...

By Leenah-Leen Arandia | 10 Apr 2024 | 3 min read
open ai

ChatGPT now accessible without sign-ups

In a groundbreaking move, OpenAI has announced that its renowned conversational AI model, ChatGPT, will now be accessible without requiring...

By Mike Jerome Infante | 10 Apr 2024 | 3 min read
ai

How artificial intelligence is reshaping healthcare

In recent years, artificial intelligence (AI) has emerged as an integral tool in revolutionising healthcare. From predictive analytics to personalised...

By Mike Jerome Infante | 10 Apr 2024 | 6 min read
main

The best noise-cancelling headphones of 2024

The sound of car engines, planes, and other public transport, the background chatter in cafes, barking dogs, crying babies, and...

By Leenah-Leen Arandia | 10 Apr 2024 | 4 min read
unnamed min

Quiet quitting: exploring the quiet workplace phenomenon

Henry was once a vibrant and dedicated art director at a prestigious creative agency in New Zealand. His hard work...

By Leenah-Leen Arandia | 10 Apr 2024 | 4 min read
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The power of neuromarketing

Combining the fields of marketing and neuroscience is an ambitious new domain: neuromarketing. It’s exactly what it says on the tin...

By Ben O'Connell | 08 Apr 2024 | 5 min read
storyselling

Storyselling: The basics of storytelling in marketing

It’s a crowded, noisy marketplace out there; be different and unforgettable. When brands advocate for their ideas, they usually bombard audiences...

By Leenah-Leen Arandia | 08 Apr 2024 | 5 min read
cybersecurity challenges and solutions in the age of the internet of things

Cybersecurity challenges and solutions in the age of the Internet of Things

The Internet of Things (IoT) has emerged as a transformative force—reshaping industries, enhancing everyday experiences, and driving innovation. From smart...

By Mike Jerome Infante | 02 Apr 2024 | 4 min read
the evolution of conversational ai 0325

The evolution of conversational AI

In the rapidly evolving artificial intelligence (AI) industry, the journey from simple chatbots to sophisticated AI agents marks a significant...

By Mike Jerome Infante | 02 Apr 2024 | 3 min read
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