Clayton Hops has released a new hop variety following more than five years of testing, as New Zealand growers look to defend and slowly expand a foothold in a global market dominated by much larger producers.
The Tasman-based company confirmed NZ Rhapzody™ (CIP014 NZ) is the first exclusive commercial variety to come out of the Clayton Innovation Project, a joint breeding programme with the Bioeconomy Science Institute. The hop has completed advanced selection trials and overseas brewing tests and is now cleared for commercial production.
Clayton chief executive Paul Teen said the release reflects the limits of New Zealand’s position in the global hop trade. “New Zealand grown hops still only make up around 1% of the global hop market,” he said, adding that growth depends on offering differentiated products rather than increasing acreage.
According to Clayton, brewer feedback played a decisive role in the hop’s progression. “Brewers internationally have shown that they are extremely keen on the incredible aromas and flavours hops from New Zealand uniquely impart,” Teen said. Trial brewing identified strong tropical and citrus characteristics, which were then assessed for repeatability and yield.
The company said the hop was tested with brewers in Canada, China and Australia, providing commercial validation outside the domestic market. Clayton described the process as a filter rather than a launch exercise, with only varieties meeting performance thresholds advancing.
NZ Rhapzody™ was first planted as a seedling at the Bioeconomy Science Institute’s Motueka research centre. Hop breeder Kerry Templeton said selection was based on measurable performance. “Hop breeding is grounded in science, we use our expertise in plant genetics and sensory testing to identify cultivars with unique aroma profiles,” she said.
The hop is scheduled for harvest in March 2026 and will be made available shortly after. Clayton plans to present the variety at industry events in New Zealand and offshore markets, targeting brewers rather than retail promotion.