Procreate, a widely used illustration app for iPad, has firmly rejected the integration of generative AI into its platform, a decision articulated by CEO James Cuda. In a video posted on X, Cuda expressed his strong opposition to generative AI, stating, “We’re not going to be introducing any generative AI into our products. I don’t like what’s happening in the industry, and I don’t like what it’s doing to artists.”
This announcement was made in response to backlash from segments of the art community concerned about the potential impacts of AI on creative professions. Procreate emphasised on its website that generative AI is fundamentally flawed, describing it as “built on a foundation of theft” and predicting a bleak future for creativity if such technologies are embraced.
What Artists and Critics Say
Procreate’s anti-AI announcement has been met with a largely positive reaction from artists and critics. In a widely liked comment, artist Freya Holmér wrote on X, “This is very appreciated, thank you.”
Some of the more outspoken opponents of image synthesis also replied favourably to Procreate’s move. Karla Ortiz, who is a plaintiff in a lawsuit against AI image-generator companies, replied to Procreate’s video on X, “Whatever you need at any time, know I’m here!! Artists support each other, and also support those who allow us to continue doing what we do! So thank you for all you all do and so excited to see what the team does next!”
A few pro-AI users also replied to the X post, including AI-augmented artist Claire Silver, who uses generative AI as an accessibility tool. She wrote on X, “Most of my early work is made with a combination of AI and Procreate. 7 years ago, before text to image was really even a thing. I loved Procreate because it used tech to boost accessibility. Like AI, it augmented trad skill to allow more people to create. No rules, only tools.”
On the Art Community and Tech Industry
Procreate’s rejection of generative AI places it at odds with industry trends, potentially appealing to artists who prioritise human-centric creativity. While Procreate’s anti-AI position may alienate some users, the company believes it is taking the right path by supporting artists. They acknowledge the risks of being perceived as out of touch with technological advancements but maintain that their focus is on building genuine creativity within their community.
The debate surrounding generative AI in the art world calls attention to issues of copyright, consent, and the future of creativity. The controversy extends beyond ethical concerns to legal challenges, as evidenced by the ongoing lawsuit against AI image-generating companies by a group of artists.
Procreate’s stance on AI also has wider implications for the tech industry, as it gives emphasis to the growing divide over the adoption and ethics of AI technologies. The Procreate controversy displays the need for a nuanced approach to AI integration in creative industries to balance innovation with respect for artists’ rights and the authenticity of creative work.