Starting May 2024, Meta will begin labelling a wider range of content on Facebook, Instagram, and Threads as “Made with AI.”.
Meta, the parent company of Facebook and Instagram, has officially announced its plans to start labelling AI-generated content in May 2024. Meta says these changes are a response to the recommendations of the Oversight Board, along with the results of public opinion surveys and consultations with academics, civil society organisations, and others.
“We agree with the Oversight Board’s argument that our existing approach is too narrow since it only covers videos that are created or altered by AI to make a person appear to say something they didn’t say,” Monika Bickert, Vice President of Content Policy, stated in a blog post published on Friday.
Meta’s Oversight Board, which was developed in 2020 to evaluate the company’s content moderation policies, found that Meta’s existing AI moderation is “too narrow.” The policy only covered videos that were crafted and altered by artificial intelligence to make a person appear to say something they didn’t say. But now that generative AI is quickly evolving, the board suggested that the policy needs to cover any type of manipulation that shows a person doing something they didn’t do.
Now, using technical standards developed by the company and its industry partners, a “Made with AI” label will be added to a wider range of video, audio, and images on Meta platforms.
“This overall approach gives people more information about the content so they can better assess it and so they will have context if they see the same content elsewhere,” Bickert wrote, arguing that keeping manipulated media on their platforms and adding labels and context to provide additional transparency is reasonably better than censoring or removing the content. But Meta will “remove content, regardless of whether it is created by AI or a person, if it violates our policies against voter interference, bullying and harassment, violence and incitement, or any other policy in the Community Standards,” she added.