Leading New Zealand-based independent advertising agency Thompson Spencer is expanding its footprint into Australia by opening offices in Sydney and Melbourne.
The agency’s expansion follows its recent merger with performance media specialist Reason, creating one of New Zealand’s largest independent full-funnel agencies.
“Australia is a dynamic and thriving market and presents an exciting opportunity for us, as well as our Kiwi clients eyeing their own move into the market. Our ambition is to help brands dominate, not just participate. We do this by blending creative disruptors, media maestros and AI futurists to deliver bold ideas and real impact, leading advertising innovation across the globe,” Thompson Spencer co-founder Wendy Thompson said.
Founded 15 years ago by Wendy Thompson as a social media agency, Thompson Spencer has evolved into a multifaceted marketing group offering services across creative media, influencer marketing, video production, performance marketing, Chinese-language campaigns, and talent representation.
Thompson Spencer already works with several Australian clients, such as DoorDash, Chartered Accountants, Wattyl, and Seagrass Hospitality Group.
“Our vision has always been to build one of the greatest modern ad agencies in the world. We’ve earned our reputation in New Zealand and proven our impact globally. Now, we’re ready to take on the Australian market with the same fearless, future-focused mindset. Setting up a base in Sydney and Melbourne allows us to deliver our bold creative vision directly to Aussie brands,” Melanie Spencer, co-founder of Thompson Spencer, stated.
The Australian operations are overseen by Olivia Thompson in Sydney and Madison Trevella in Melbourne.
Olivia Thompson, who has been with the agency for six years, recently relocated from New Zealand and has previously managed major accounts such as New World, Mitre 10, and The Warehouse Group.
Meanwhile, Madison Trevella provides local leadership in Melbourne, managing key clients such as Chartered Accountants.