Digital Silk, an award-winning digital agency, published an in-depth analysis on 3 March 2025, exploring the latest email marketing statistics. Their findings provide valuable insights into the effectiveness, trends, and challenges shaping the sector.
Email Marketing’s Strength in the Digital Era
According to Digital Silk’s latest report, email marketing has solidified its place as a leading tool for driving engagement and revenue. Global email marketing revenue exceeded $9.5 billion in 2024.
The report also emphasises consumer habits, revealing that 96% of consumers check their email daily, making it an essential channel for businesses to connect with their audiences.
AI’s Role in Transforming Email Marketing
Digital Silk’s analysis reveals that artificial intelligence is significantly improving email marketing campaigns. The report notes that 79% of businesses saw an increase in content quality due to AI-driven personalisation.
AI’s role in advanced automation, segmentation, and personalised messaging is enhancing open rates and engagement levels, helping marketers connect with audiences more effectively.
Challenges That Email Marketers Face
While email marketing remains a powerful tool, it still faces challenges, particularly in terms of engagement. Digital Silk’s report indicates that 30% of marketers in 2023 experienced open rates between 10% and 20%, emphasising the need for improved strategies.
Businesses should focus on compelling subject lines, personalisation, and content relevancy to combat low engagement. According to the report, optimisation efforts can help boost open and click-through rates, resulting in more effective campaigns.
Digital Silk’s Expertise in Email Marketing Success
Digital Silk has built a reputation for delivering successful email marketing strategies. The agency’s use of data-driven insights and creative design helps brands maximise email performance. “Email marketing continues to be one of the most powerful digital channels,” said Gabriel Shaoolian, Founder of Digital Silk.
The agency has enabled businesses to achieve measurable success through its tailored email campaigns.
The Future of Email Marketing
Digital Silk’s analysis reveals that businesses will need to integrate emerging technologies and personalised content to stay competitive.
“Email marketing continues to be one of the most powerful digital channels,” said Gabriel Shaoolian, Founder of Digital Silk.