Designer Chandelier Australia is seeing a surge in foot traffic and showroom consultations in Geelong and Sydney, pointing to a renewed consumer appetite for in-person lighting design advice.
The Hatch Brands-owned retailer is balancing physical engagement with national eCommerce reach.
Geelong Showroom Strengthens Regional Client Engagement
Serving customers from the Bellarine Peninsula to Melbourne’s west, Designer Chandelier’s Geelong showroom continues to draw interest with rising bookings and visits. It provides a direct touchpoint for clients seeking in-person product interaction alongside the convenience of online shopping.
Sydney Store Caters to High-End Builds and Bespoke Tastes
Serving customers from the Bellarine Peninsula to Melbourne’s west, Designer Chandelier’s Geelong showroom continues to draw interest with rising bookings and visits. It provides a direct touchpoint for clients seeking in-person product interaction alongside the convenience of online shopping.
The showroom’s personalised consultations and direct access to selected stock enable Sydney customers to confidently progress from online browsing to completed purchases.
Physical Experience Proves Essential to Lighting Confidence
According to Lance Peters, CEO of Hatch Brands, the shift towards physical engagement is intentional and driven by customer preferences.
“We’re finding that many customers want a more tactile experience before committing to a major lighting purchase,” Peters said. “That’s why our showrooms remain central to how we deliver service — they’re places where people can get advice, compare styles, and feel confident about their choices.”
This in-store experience is particularly valuable when deciding on making decisions involving ceiling height, light placement, and overall room aesthetics. Designer Chandelier supports both walk-in visitors and those booking consultations, whether in person or virtually.
Integrated Retail Channels Deliver Cohesive Service
Designer Chandelier is supporting increased showroom traffic with an integrated service model that connects physical stores, a national eCommerce platform, and a central distribution hub in North Geelong. The setup enables efficient Australia-wide deliveries and international shipping, offering customers flexibility across both digital and in-person channels.
The brand is currently meeting rising demand for personalised lighting advice, with its busy Geelong and Sydney showrooms signalling the value of hands-on service.