New Zealand health organisations are supporting a World Health Organization proposal to ban flavours in nicotine products, arguing that sweet, fruity, and confectionery-style options are weakening efforts to prevent young people from becoming addicted and developing related health problems.
Kia Manawanui Trust – The Heart of Aotearoa and the Asthma and Respiratory Foundation NZ have both welcomed the call.
According to the World Health Organization, flavours such as bubble gum, cotton candy, and menthol are contributing to nicotine addiction among young people by masking the harsh taste of tobacco and nicotine products, making them more appealing and easier to try.
Belgium, Denmark, and Lithuania have already taken steps to restrict flavoured nicotine products, with the World Health Organization now urging other governments to follow suit.
Foundation and Trust Chief Executive Letitia Harding says flavours have become one of the industry’s most effective tools for drawing young people toward products that carry significant health risks.
“We are seeing growing concern internationally about the impact inhaled flavouring chemicals can have on the lungs, airways and cardiovascular system.”
Research has found that some flavourings used in e-cigarettes can damage blood vessel cells and disrupt normal heart rhythm.
Other studies have also linked vaping to airway inflammation, respiratory symptoms, and reduced lung function.
Heart disease is one of New Zealand’s leading causes of death, while respiratory illness affects around one in five New Zealanders.
“What public health purpose is served by a nicotine product that tastes like a lolly?
“The answer is none,” she said.
“Young people often see the flavour and not the risk.”
While some flavour restrictions already exist in New Zealand, she said the reality is that tamariki can still access vapes with appealing flavours such as sour raspberry, strawberry watermelon, and tropical sweet.
The foundation and trust are urging the government to back stronger restrictions on flavoured nicotine products and to prioritise the long-term health of children and young people.