TikTok released the newest version of its holiday shopping guide, entitled Holidays For You playbook. This 16-page document, designed as an infographic, has business insights for marketers or business leaders, such as TikTok opportunities, seasonal trends, product solutions, and creative solutions. It will help marketers or creatives plan their marketing campaigns for the holidays.
The first page gives an overview of how TikTok is a huge part of celebrating holidays, from planning to celebrating. It also features the top content users search for in TikTok for the holidays, such as comedy, cooking, home & garden, fashion, family, vlogs, pets, movies and television.
Images source: Tiktok.com
The following pages provide in-depth statistics and analytics on holiday consumer behavior. There are also notes on user purchase activity and engagement in specific shopping categories. TikTok also notes engagement trends and how brands can tap into different behaviors and interests.
Images source: Tiktok.com
TikTok is one step ahead when it comes to celebrating the holidays; this helpful guide will inform Kiwi business leaders or marketers to cater to their clients or customers through content marketing for the holidays since it mentions the jumpstart of #holidayshoppingvideos one week before Halloween begins.