Salesforce has announced an investment of $1 billion in Singapore over the next five years to accelerate the adoption of its cutting-edge AI platform, Agentforce.
This commitment is designed to change the way businesses operate by integrating autonomous AI agents into their workflows, thus boosting productivity and addressing pressing workforce challenges.
Singapore, like many countries, faces labour challenges due to an ageing population and declining birth rates. Salesforce’s Agentforce intends to address these issues by creating “digital workforces” that combine human capabilities with the efficiency of AI agents. These agents can perform complex tasks independently, such as customer service, sales, and marketing, to augment the nation’s labour force in critical sectors.
“We are entering a remarkable new age of digital labour where every enterprise will undergo transformation through autonomous agents that enhance human work, thereby revolutionising productivity and allowing every organisation to scale without boundaries,” said Salesforce CEO Marc Benioff.
“Singapore is leading this transformation, and as the largest global supplier of digital labour via our Agentforce platform, we are excited to contribute,” he added.
This also aligns with Singapore’s National AI Strategy 2.0, which aims to position the country as a global hub for AI innovation. The Economic Development Board of Singapore welcomed the move and considered its potential to bolster the nation’s AI initiatives.
Salesforce has also partnered with Singapore Airlines to integrate Agentforce into the airline’s customer service operations. This collaboration will leverage Agentforce alongside other Salesforce technologies like Einstein AI and Data Cloud to enhance personalised customer experiences. Additionally, the companies plan to develop new AI solutions for the aviation industry at Salesforce’s Singapore-based research centre.
Salesforce’s Agentforce platform includes a range of low-code tools and pre-built agent skills, making it accessible to a broader range of users within organisations.
Furthermore, Salesforce recently committed $500 million each to Saudi Arabia and Argentina for similar initiatives. Other U.S. tech giants, such as Amazon Web Services and Microsoft, are also investing heavily in Southeast Asia, with AWS pledging $9 billion in Singapore and Microsoft committing $2.2 billion in Malaysia and $1.7 billion in Indonesia.