Pounamu Tourism Group (PTG), a leading New Zealand rail tourism operator, has continued its expansion by acquiring Leisure Tours, a well-established tour operator with a 32-year history.
Pounamu Tourism Group, known for owning and operating a range of popular rail tours, completed the multi-million-dollar acquisition this month, effective July 1, 2025.
Leisure Tours will retain its distinct brand and operations while complementing the activities of Pounamu Tourism Group, which already serves over 30,000 passengers annually through a variety of single- and multi-day rail tours.
“The range of the Leisure Tours destinations across New Zealand and Australia, which includes shore excursions for the cruise ship sector, along with the talented people and skills of the team that delivers them, were the key attraction,” Pounamu Tourism Group managing director Paul Jackson said.
“This is a significant investment as we diversify and expand from having a predominantly rail tourism focus to that of a broader tourism scope. It forms part of a wider and robust growth strategy.”
Leisure Tours founder Kevin Edlin will remain involved as a consultant to support a smooth transition.
“Pounamu Tourism Group has built a reputation for looking after its customers and showcasing New Zealand with pride and professionalism,” Edlin said.
“I am confident that the principles of good service will continue, and I am looking forward to seeing how Paul and his team nurture it and expand Leisure Tours even further.”
As part of its refinement plans, Pounamu Tourism Group has appointed Greg Cayford, former CEO of Cycle Journeys, as the new General Manager of Leisure Tours. Experienced tourism professional Dale Coulter has also been promoted internally as the general manager of group operations for PTG.
“We are well placed to continue to grow our portfolio of tours managed by a reputable team of great people. We are also excited about the additional future growth prospects that will follow,” Jackson said.