Netflix has introduced a new feature called “Moments,” which is designed to enhance user engagement by allowing viewers to save and share clips from their favourite shows and movies. It was launched on Monday for the iOS app, with plans for an Android rollout in the upcoming weeks.
For those who have ever found it challenging to describe a particular scene from a Netflix title, this new feature provides a straightforward solution. With Moments, users can easily bookmark their preferred scenes, making it simple to revisit them or share them on social media platforms. When followers click on a shared post, they will be directed to the corresponding scene within their own Netflix app.
To utilise this feature, users need to tap on the “Moments” option located at the bottom of the screen during playback. The selected scene will then be saved in the “My Netflix” tab for future access. Additionally, if viewers decide to rewatch the episode, playback will commence from the saved scene.
Clip sharing has become a popular method for fans to capture memorable moments from their favourite series. However, Netflix has traditionally restricted users from taking screenshots or screen recordings while streaming content.
While there are various unofficial applications available for this purpose, many users prefer not to take such risks. Moments offers a safer and more efficient alternative to recording screens with mobile devices, which often results in poor-quality videos.
Numerous clips from Netflix programming frequently go viral online, drawing in new subscribers to the platform. For instance, iconic scenes like the carriage moment from “Bridgerton” have gained significant attention. With this in mind, Netflix is likely optimistic that Moments will contribute to increased viewer engagement and interaction.
In the third quarter of 2024, Netflix reported an addition of 5.1 million subscribers, bringing its total to 282 million. Although this growth is notable, it follows an even more substantial increase of 8 million subscribers in the previous quarter, indicating a potential plateau in subscriber growth.