LinkedIn is expanding its content strategy playbook with the launch of “Create on LinkedIn,” a new hub offering tools and strategies to enhance post performance, broaden audience reach, and increase content value.
New Content Tools for LinkedIn Users
A new initiative from LinkedIn is giving marketers and professionals additional resources to enhance their content. The “Create on LinkedIn” hub, which is now accessible, provides strategies to boost post visibility, reach wider audiences, and extract more value from shared content. LinkedIn continues to prioritise content as a growth engine with its user base exceeding 1 billion.
Essential Resource for Modern-Day Content Creators
LinkedIn’s new Creator Hub is divided into three main sections—Create, Optimise, and Grow—guiding users through distinct phases of content strategy.
A separate Creator Tools section offers format-specific advice, enabling professionals to tailor posts to LinkedIn’s various content types.
According to LinkedIn, the hub is meant to serve professionals trying to grow their brand or share industry insights. “This resource offers helpful tips straight from LinkedIn for people using it to grow their business, build their brand, or share industry expertise.”
Creating Posts That Encourage Engagement
LinkedIn breaks down what makes a high-performing post into four clear elements in the Create section:
- A catchy opening that grabs attention
- Clear, simple messaging
- Your personal view or unique angle
- Questions that start conversations
Content creators on LinkedIn are being encouraged to keep a steady publishing schedule. The Creator Hub advises posting multiple times per week as a way to sustain growth and interaction.
“Consistency helps you build community,” LinkedIn stated.
Suggested content themes include:
- Career advice and personal lessons
- Industry knowledge and expertise
- Behind-the-scenes workplace stories
- Thoughts on industry trends
- Stories about overcoming challenges
Optimising with Analytics
The Optimise section focuses on helping users fine-tune their strategy using LinkedIn analytics. It outlines four core tactics:
- Regularly check how many people see and engage with your posts
- Adjust when you post based on when your audience is most active
- Set goals using your average performance numbers
- Make more content similar to your best-performing posts
This section encourages creators to treat their content like a living product—one that requires ongoing analysis, testing, and adjustment based on what performs best.
Tools for Every Format
The Creator Tools section stands out in LinkedIn’s new hub, offering targeted recommendations tailored to the platform’s full range of content formats. Users can access structured tips designed to improve performance across each type from short posts to newsletters and video.
Video Content
Video continues to be a powerful format on the platform. As LinkedIn notes, “videos build trust faster.” However, with “85% of videos watched on LinkedIn… viewed on mute,” creators are encouraged to always use subtitles.
Additional Video Tips
- Keep videos short (60–90 seconds)
- Upload videos directly to LinkedIn instead of linking from elsewhere
Strategy for LinkedIn Posts and Newsletters
LinkedIn continues to refine its content strategies, emphasising authenticity in both posts and newsletters. “People want to learn from those they feel a connection to, so it’s best to be yourself,” the company advises.
Traditional posts are encouraged to stay on specific topics. Newsletter eligibility is tied to a threshold of 150 followers and recent original content, with recommendations including a regular publishing rhythm and cover videos that stand out.
LinkedIn Live Events
Live video continues to be one of LinkedIn’s most engaging content formats, though access requires a qualification process and third-party streaming tools. LinkedIn outlines best practices for every phase of a live event—preparation, real-time engagement, and post-event follow-up within the Creator Hub.
Conclusion
LinkedIn’s Creator Hub aims to support both seasoned creators and newcomers alike. It offers platform-specific recommendations and encourages users to experiment with formats, monitor analytics, and enhance the clarity of their content approach—especially as the platform reaches a new scale with over 1 billion users.