General Motors has deepened its partnership with Nvidia to integrate artificial intelligence across its manufacturing operations, robotics systems, and next-generation autonomous vehicles.
The collaboration, announced during Nvidia’s GTC conference in California, builds on GM’s existing use of Nvidia’s graphics processing units (GPUs) for AI model training, now integrating hardware and software solutions to transform automotive production and vehicle safety.
“We’re looking forward to building with GM AI in all three areas,” said Nvidia CEO Jensen Huang. “AI for manufacturing, so they can revolutionise the way they manufacture; AI for enterprise, so they can revolutionise the way they work to design cars and simulate cars, and then also AI for in the car.”
GM will utilise Nvidia Omniverse with Cosmos to create digital twins of its factories and assembly lines, enabling virtual testing of production workflows without disrupting live operations. This includes training existing robotics platforms for tasks such as precision welding and material handling to improve manufacturing safety and efficiency. The platform has already been tested since 2022, with GM using Omniverse to simulate its design centre and streamline employee collaboration.
For in-vehicle systems, GM plans to adopt Nvidia Drive AGX hardware, powered by the Blackwell architecture and safety-certified DriveOS operating system. This platform delivers up to 1,000 trillion operations per second, accelerating the development of advanced driver-assistance systems (ADAS) and autonomous vehicles (AVs).
GM recently redirected resources from its Cruise robotaxi subsidiary to focus on refining its Super Cruise hands-off driving technology, with long-term ambitions for fully autonomous personal vehicles.
“AI not only optimises manufacturing processes and accelerates virtual testing but also helps us build smarter vehicles while empowering our workforce to focus on craftsmanship. By merging technology with human ingenuity, we unlock new levels of innovation in vehicle manufacturing and beyond,” said GM CEO Mary Barra.
Nvidia’s platforms are increasingly central to automotive AI, with over 20 manufacturers adopting its system-on-chip technology for smart vehicle computing units. The company’s Omniverse platform, licensed at $4,500 annually per GPU, is also used by BMW, Amazon Robotics, and Samsung for industrial digitalisation.