A better crop of Central Otago cherries is expected to yield higher profits for growers this season.
Kris Robb, chair of the Central Otago Fruit Growers Association, expressed optimism about the quality of cherries this year, stating, “We’ve had a mixed bag of weather, and there are a few microclimates, so yields vary from orchard to orchard, but overall this season is looking significantly better than last season.”
For Robb, the region is likely to produce approximately 5,000 additional export tonnes, which would represent an increase of 30-40% compared to last season. The final count of this season’s cherry harvest will not be available for a few more weeks.
“The better yields and solid demand in both domestic and international markets mean growers should make better profits.”
“That’s great for cash flow, and we really need it. There’s been a lot of investment in the region over the last few years; growing cherries isn’t cheap, so this season will be a boost.”
Chile, recognised as one of the largest cherry producers globally, is also experiencing a remarkable harvest season.
Chile’s cherry production reached approximately 435,000 tonnes last year, while New Zealand’s output was significantly lower at just 3,700 tonnes. This means that New Zealand produces only about one percent of what Chile generates.
As Chile floods international markets with cherries, there are concerns that this influx could drive prices down.
However, Robb emphasised that New Zealand cherries maintain a distinct quality that sets them apart in the market, suggesting that they occupy a unique niche despite the competition from Chilean exports.
“The Chilean cherries are sea-freighted and are a bulk commodity sold in supermarkets; our cherries are a high-quality product sold to high-value customers, so we don’t really compete as such, but we do keep an eye on what they’re doing,” Robb stated.
“We just need to ensure we are sending the highest quality cherries into the market so we can continue to demand a premium.”
45 South, one of New Zealand’s leading cherry exporters, reported that its export programme is performing exceptionally well.
Chief executive Tim Jones said, “Our export packout this season will be in excess of 70%, with the rest of the fruit going into the domestic market.”
“The cherries are a really good size and are crunchy, which is what our export markets are looking for.”