In recent months, Canada has witnessed a change in national sentiment, as its traditionally amicable relationship with the United States has been strained by President Donald Trump’s aggressive trade policies. The imposition of tariffs on Canadian goods, coupled with provocative comments suggesting Canada should become part of the U.S., has galvanised Canadians into a robust display of nationalism.
Economic Measures
The U.S. tariffs, which took effect on March 4, 2025, have prompted Canada to retaliate with its own set of countermeasures. Canada imposed 25% tariffs on $30 billion worth of U.S. goods, including alcoholic beverages, furniture, and machinery, in an effort to pressure the U.S. to lift its tariffs. A second wave of tariffs, targeting an additional $125 billion worth of U.S. products, is set to be implemented unless the U.S. reverses its stance.
Canadian consumers have also joined the economic pushback by actively reducing their purchases of American products. A survey by Leger found that over 60% of Canadians are buying fewer U.S.-made goods, while more than 70% are increasing their consumption of domestically produced items. This shift is evident in grocery stores, where shoppers are encouraged to “shop Canadian” through targeted signage and labelling.
Impact on Trade and Tourism
The ongoing trade tensions have begun affecting cross-border travel. Statistics indicate a decline in Canadian return trips from the U.S., with a 23% drop in vehicle travel in February compared to the previous year. Air travel has also been impacted, as Air Canada reduces its capacity to popular U.S. destinations like Florida and Arizona.
Tourism in the U.S. has suffered as well, with some Canadian travelers cancelling trips due to political tensions. The exchange rate and political climate are key factors influencing Canadian travel decisions.
The trade dispute has spilled into cultural and political spheres, with Canadians expressing their discontent through various forms of protest. During sports events, audiences have booed the U.S. national anthem, while celebrities like Mike Myers have used their platforms to emphasise Canadian sovereignty.
Countertrade Policies
Canada’s response to U.S. tariffs has been multifaceted. In addition to tariffs, provinces like Ontario have considered imposing a 25% surcharge on electricity exports to U.S. states, though this measure was temporarily halted following diplomatic discussions. British Columbia has excluded Tesla products from green energy rebates, favouring Canadian alternatives.
Finance Minister Dominic LeBlanc has emphasised that Canada will not stand idly by as its industries are targeted unfairly, highlighting the need for reciprocal tariffs to protect Canadian interests.
As negotiations continue, Canadians remain vigilant, with many expressing a desire to reduce reliance on the U.S. as a trade partner. The economic and cultural backlash against U.S. policies has unified Canadians, building a sense of national pride and economic resilience.