Auckland University is addressing period poverty through a new initiative providing free biodegradable menstrual pads to students. This partnership with Ads on Pads will distribute over 3,000 pads weekly, ensuring students can access necessary products without cost concerns. Funded by a unique advertising model, ads are printed on the packaging of these products.
Advertisers like the Breast Cancer Foundation NZ are featured prominently, using the packaging to raise awareness of health issues. The initiative not only helps students but also normalises conversations about menstruation and breast health, aiming to remove stigma from these important topics.
University officials have welcomed the programme, noting that many students face financial hardship, leading to stress and even missing classes due to a lack of period products. Ads on Pads aligns with the university’s efforts to promote equity and inclusion by supporting menstrual health for all students.
This initiative reflects a broader trend seen across New Zealand, where efforts to provide free period products in schools have met with mixed success. While some schools have implemented these programmes, concerns remain about their sustainability due to funding uncertainties. Auckland University’s model, however, offers a potential long-term solution by relying on advertising rather than government funding.
For businesses, this initiative presents new advertising opportunities. Brands can connect with younger audiences in meaningful ways by supporting social causes such as period equity. As demand for more ethical and socially responsible marketing grows, this programme allows companies to showcase their commitment to social causes while gaining exposure. With all ad slots for the year sold out, the model’s success suggests that Kiwi businesses stand to benefit from aligning with this innovative platform.
The expansion of Ads on Pads into high-traffic locations like shopping centres and airports also offers further opportunities for local businesses. By supporting this initiative, brands can enhance their reputation while reaching new audiences across New Zealand and potentially internationally as the programme grows.
