The 2024 NZ Marketing Awards winners were announced at the 33rd annual awards, hosted by NZ Marketing magazine and NZ Marketing Association on Wednesday, September 4, at Spark Arena. They were spotlighting innovative marketing campaigns across Aotearoa.
For Kiwi businesses, this year’s awards reflect the growing emphasis on creativity, strategic thinking, and adaptability in a competitive marketplace with social media platforms like YouTube. Major brands, such as Fisher & Paykel Healthcare, ANZ Bank, and Sharesies, walked away with top honours, showcasing the impact of well-executed marketing strategies in both B2B and B2C sectors.
Fisher & Paykel Healthcare’s myMask app, designed to improve the user experience for sleep apnoea patients, won the coveted Supreme Award, highlighting the growing importance of tech-driven solutions in healthcare marketing. Their success underscores how integrating technology into products and services can create marketing opportunities with long-lasting effects.
Another standout, Sharesies, took home awards for Best Overall Short-Term Marketing Campaign and Best Marketing Campaign on a Shoestring Budget for their “Save Account with No Limits” campaign. Their achievement signals the potential for even smaller businesses with limited budgets to compete effectively by employing targeted and innovative approaches.
For business owners in New Zealand, the awards offer key insights into the direction of modern marketing, especially the importance of customer engagement and digital content. With 2degrees winning Best Use of Video Marketing for its online safety initiative, businesses can see the value of crafting compelling video content that resonates with specific audiences. This trend suggests a growing opportunity for local companies to utilise video platforms, like YouTube, to reach consumers more effectively.
The awards also celebrated excellence in data-driven marketing, with New World taking home the Best Data-Driven Marketing Campaign award for its Clubcard Trolley Truths. This highlights the increasing importance of leveraging customer data to inform marketing strategies, offering valuable lessons for Kiwi businesses on the benefits of personalised campaigns.
Overall, the 2024 NZ Marketing Awards showcased a dynamic marketing landscape where brands that embrace digital innovation, strategic planning, and audience engagement continue to thrive. For local businesses, these trends provide a blueprint for success in the ever-evolving marketing world.
