Despite the strong prevalence of social media platforms, such as Facebook, X (formerly Twitter), and Instagram, email marketing continues to be an indispensable tool for businesses to boost customer engagement, increase brand awareness, and improve sales. In fact, customers say email is still their preferred way to hear from businesses. But as artificial intelligence rapidly progresses, digital marketing professionals have access to more advanced methods to communicate with their target audience.
How do you use AI in email marketing? While there’s a broad range of applications to discuss, let’s take a look at some of the most common uses below.
6 Ways AI Supports Email Marketing
Content Ideation
Content ideation may be one of the most challenging aspects of email marketing, but thanks to AI copywriting assistants, generating content ideas has become much more manageable. Take ChatGPT, for instance. This natural language processing platform has the ability to provide you with compelling and engaging ideas for your next email marketing campaign. However, make sure you use detailed prompts to ensure the quality and uniqueness of the output.
Personalisation
AI tools can be beneficial in personalising the opening lines of cold emails, tracking users’ on-site activities, and using the collected data to send customised product recommendations via email.
Email List Optimisation
Cleaning up your email database manually can be a tedious task. Fortunately, we now have machine learning and AI algorithms to scan databases and guarantee the health of your email list. AI-powered platforms can optimise databases by removing obsolete contacts and updating job titles, email addresses, contact numbers, and other details, thereby improving your email campaign’s deliverability.
Campaign Performance Analysis
Artificial intelligence tools can process data within a short span and reveal insights about your subscriber list. Using AI, you can gain knowledge about the types of emails that work for your audience, what calls to action to use, and the subject lines that entice your target audience to open your email.
Segmentation
Segmenting a high volume of customer data can be time-consuming and prone to error. Thus, many digital marketing professionals have opted to use AI-powered tools to ease this hefty process. Artificial intelligence can help segment email lists based on customer information, such as age, location, age, preferences, and more. Email segmentation through AI solutions enables you to create targeted email campaigns tailored to specific segments of your audience, increasing relevance and engagement.
Email Delivery Timing
Sure, you might already have the idea that the best time to send an email is between Mondays and Thursdays, but did you know that artificial intelligence can analyse more than this for further optimisation? For example, AI can review each of your subscribers’ past behaviour, helping you make sure that your emails get delivered to every recipient’s inbox at the most optimal times.
Ultimately, AI is here and is revolutionising almost everything we do, including the way we conceptualise, execute, and enhance your email marketing efforts. While AI continues to amaze us with its capabilities, you also have to bear in mind that not every AI tool will fit your business, and AI-powered email marketing will require some alterations from your end. So you must carefully analyse what tool suits your requirements and make necessary adjustments when needed.