Large-scale corporations often enjoy a lot of advantages compared to their smaller rivals: a positive brand reputation, stronger market power, and greater consumer attention. This means that if your company has only a few employees, revealing your startup status could sometimes lead to missed deals and opportunities.
Just because you’re a small business doesn’t mean you have to look like one. To position yourself on a more even playing field, you have to establish the impression that your business is larger than it actually is. Here are some helpful ways to do it:
Ways to Make Your Small Business Look Bigger
Build a website (and put a lot of effort into it)
Your website is your own online billboard. In addition to your social media presence, it’s where people turn to learn more about your brand. When building your website, show off customer testimonials, case studies, and product/service showcases to build trust and confidence in your brand. Include a contact page that states your email address, telephone number, and physical address. Also, make your website responsive to ensure that its layout and design suit mobile phones or any device it is being viewed on.
When done right, a well-structured website can convey credibility, authority, and professionalism, characteristics often associated with larger businesses.
Create a memorable, powerful logo
Think of huge, well-known companies – Starbucks, Apple, and McDonald’s – they all have a great, memorable logo. Just because you’re a small business, it doesn’t mean you can’t have your own too! Our brains interpret images faster than words, so a logo that is consistently used across online and offline platforms and marketing materials can make your brand more recognisable. Furthermore, a well-designed logo gives your brand a professional and polished appearance.
Invest in high-quality videos and other promotional materials
High-quality videos are an engaging way to showcase your products or services, capturing your audience’s attention and conveying information more effectively than words alone. Moreover, crisp-looking videos can enhance brand perception, making you look more professional and innovative. Videos can also improve your digital marketing and storytelling tactics, allowing your company to establish emotional connections with your audiences on a deeper level.
Get your own virtual assistant
Delegating receptionist duties, data entry, scheduling, and other tasks to a VA can not only make your business look bigger than it is, but can also relieve you from performing mundane tasks. This allows you to allocate more of your time and energy to strategic initiatives and business growth. You can hire a virtual assistant at a reasonable price through Fiverr and Upwork.
Invest in an email domain name
Instead of emailing from a @yahoo or @gmail address, start sending out your email marketing campaigns and answering inquiries from @mycompanyname. Investing in your own email domain name is a small yet impactful step towards building a strong online presence and establishing trust among your target audiences.
Study other brands (but don’t copy them!)
Have a look at what your favourite brands are doing, ideally those outside your industry, and follow their approach – including their graphic design, tone of voice, product packaging, and the way they create photos and videos. By studying other companies, you can learn patterns and techniques that you can adopt into your own business strategies.
Update your contact information online
Conduct a Google search for your company name and make sure that your office address, operating hours, email address, and phone number are correct. Making the most of your Google My Business listing and other internet directories can help your customers contact you faster and increase your brand’s visibility on the web.
Automate your customer service
Automation enhances efficiency by enabling round-the-clock support without the need for human intervention. Examples of automation in customer service include chatbots, interactive voice response (IVR) systems, and email autoresponders, which can be used to acknowledge the receipt of inquiries, provide status updates on support tickets, or deliver automated responses to common customer queries.
Never let your company’s size prevent you from making waves within your industry. By applying the methods outlined above, you can project a big business image for your small or newly established firm.