B2B leaders today are juggling the challenges of scaling their businesses internationally, maintaining competitive pricing, and delivering top-tier customer experiences—all while managing digital product sales like software and eBooks. Achieving success requires more than just a great product—it requires the right platform.
Digital marketplaces have become the go-to solution, providing everything from automated processes to global reach. You don’t need a custom platform when you have these options at your fingertips. Whether you’re based in New Zealand or elsewhere, these marketplaces help businesses like yours expand quickly and efficiently. Here are top-tier marketplaces that offer invaluable tools and insights for success.
Gumroad
Gumroad has built a reputation for making digital sales almost frictionless. It’s especially useful for SMEs, SaaS startups, and consultants who want to avoid the overhead of setting up a custom e-commerce site. With built-in features like pre-orders, recurring subscriptions, and lightweight analytics, it’s a one-stop shop for digital delivery.
Gumroad is popular with Kiwi creators, coaches, and small B2B vendors. It would be best to take advantage of Gumroad’s subscription and licensing options to create bundled offerings. For example, package digital tools with access to premium support or updates—recurring value boosts retention.
Amazon
Amazon isn’t just for physical goods. Its digital marketplace for software, eBooks, and multimedia gives B2B sellers enterprise-level exposure. Features like business pricing tiers and bulk digital licensing make it a strong contender for those targeting corporate or institutional clients.
Your marketing teams should maximise your discoverability by optimising metadata and tags. Think like your B2B buyer—what keywords or search phrases would they use? Tailor listings around those.
eBay
While traditionally thought of as a consumer platform, eBay is also a powerful tool for B2B resellers, digital licensing, and bulk software deals. Its global user base and strong auction features provide flexibility not found on most platforms.
Use eBay’s auction format strategically—test pricing elasticity on new product bundles or use it to quickly offload inventory that’s nearing obsolescence.
Envato
Envato is a favourite among creative professionals for a reason. With marketplaces like ThemeForest and CodeCanyon, it caters to those selling website themes, plugins, design assets, and templates. Envato is both a storefront and a network for B2B marketing agencies, web developers, or SaaS businesses with frontend assets.
Your digital team should not just list products, it’s also important for your brand to participate. Join Envato’s affiliate and community programmes to increase visibility, grow your network, and establish credibility within your niche.
Sellfy
Sellfy strikes a balance between sales functionality and marketing automation. Designed for digital creators and coaches, it supports a range of products including digital downloads, white-label software, and subscriptions. B2B vendors who offer online courses, licences, or branded assets will find its built-in tools especially helpful.
Your marketing team must build out email sequences using Sellfy’s built-in marketing tools. Onboarding series, upsell campaigns, and loyalty emails can turn one-time buyers into long-term clients.
Payhip
Payhip offers an intuitive, no-code solution for consultants and B2B sellers of digital guides. It handles everything from secure delivery and VAT to affiliate programme tracking, which makes it ideal for partnership-driven sales growth.
Launching an affiliate programme through Payhip is a great way to boost brand awareness because it allows your customers, business partners, or influencers to earn rewards by referring new clients to your products. This means they help spread the word about your offerings, and you reward them for bringing in new business.
SendOwl
SendOwl is a flexible and reliable platform built with subscriptions, gated content, and software licensing in mind. It’s perfect for B2B leaders who want to offer seamless experiences without losing control of the branding or process.
Customise the checkout process to match the buyer’s journey. If your product serves different business segments, tailor flows based on use case—consulting buyers versus IT managers, for example.
Conclusion
Digital marketplaces are indispensable tools for New Zealand’s B2B leaders looking to expand globally. Platforms like Gumroad, Envato, Amazon, and Payhip offer the scalability and reliability you need to reach new clients, no matter where they’re based.
The secret is choosing the right marketplace for your product and business model, then supercharging your efforts with smart strategies like metadata, affiliate programmes, and email campaigns. With this approach, your digital product won’t just be sold—it will thrive on a global scale.