In July 2023, tech giant Meta launched Threads, Instagram’s text-based conversation app that is said to be X’s (formerly Twitter’s) direct rival. The platform has rapidly become one of the fastest-growing social platforms of the same year, reaching a whopping 100 million sign-ups five days post-launch.
Today, Threads continues to attract interest. Along with regular users, multiple businesses are utilising the app to elevate their social media strategy.
But is joining the Threads bandwagon beneficial for a brand? Here’s what we know so far:
What is Threads?
Threads is the companion app of Instagram that allows you to share short text and media posts. The app works the same way as X, but unlike it, Threads does not have hashtags, direct messaging, or a “For You” page that shows recommended content. Speaking of recommendation algorithms, your Threads feed will display content from accounts you follow and suggestions based on the algorithm’s predictions of your interests.
Moreover, Threads updates can include up to 500 characters, whereas X limits posts to 280.
Should your business be on Threads?
Here are some of the advantages of using Threads in business.
Increased visibility
Threads seamlessly integrates with Instagram, allowing you to share your Threads posts directly to Instagram Stories. This approach helps you engage with a broader audience across multiple social media channels and ensures that your customers never miss out on your brand’s latest updates and offerings.
Create authentic conversations
Brands can tap into this new platform to start genuine conversations, ask questions, and actively interact with their audiences. This interaction allows businesses to better understand customer needs, address concerns promptly, and tailor their products or services accordingly. Moreover, genuine conversations create a positive brand image, as customers are more likely to recommend and remain loyal to brands that prioritise interactions that are meaningful.
Detailed information sharing
Threads can empower you to share extensive details about your offerings and build a narrative around your brand or products, emphasising distinctive features, values, or use cases. Multiple posts can delve into specific aspects or features, facilitating thorough explanations. This is especially beneficial for addressing complex topics or demonstrating the unique value proposition of products effectively.
Build brand authority and expertise
Threads offers brands a platform to initiate conversations with their target audience, educate them, share insights, and showcase their expertise. This can significantly bolster the brand’s credibility and authority within the market.
Tips to Get Started with Threads
Assess your competition
Look for competitors in your industry on Threads to understand their tactics. This will help you identify opportunities for your business to differentiate itself on Threads before you begin your marketing campaign.
Join conversations
Engage by responding to Threads posts or publishing your own. This shows your audience that you are active and worth following.
Add some visual content
Use photos, GIFs, or videos (up to five minutes in length) to demonstrate the main points of your Threads posts. However, be careful not to overwhelm your audience with too many visuals. Aim for a balanced approach that makes your content easy to consume.
Work with influencers
Look for influencers relevant to your brand’s industry or niche. They should be knowledgeable in your field and able to create content that resonates with your target audience. Additionally, ensure they have a high level of engagement with their followers.
Collaborating with influencers amplifies your brand’s message, extending its reach to a broader, more engaged audience.
Keep your Threads content dynamic and interesting
Diverse content keeps your audience interested and engaged. You can share the latest news relevant to your industry, provide a glimpse into your company culture, and publish tips, polls, teasers, and giveaways. When you mix different types of posts, followers are more likely to interact with your content, which can increase your visibility on the platform.
Final Thoughts
Whether you’re on the lookout for an alternative to Twitter or seeking fresh opportunities to increase sales and followership, Threads can be your brand’s game changer. Have fun on Threads and take advantage of its unique tools and features that are simply too good for a business to pass on!