Image Resource: Tobias Dziuba
How Is LinkedIn the Best Platform for B2B Growth?
LinkedIn is far more than just a basic networking site; it’s a powerhouse for B2B businesses, driving over 80% of social media-generated leads. Kiwi businesses should utilise LinkedIn, as it is an effective tool for building personal branding, connecting with other entrepreneurs and changemakers, and meeting valuable employees who can be assets to your team.
LinkedIn is the best place to share your expertise and learn about current happenings in and out of the business world. In this article, you’ll learn why every B2B business should leverage LinkedIn to stand out among the competition.
LinkedIn’s Unique Value for B2B Companies
LinkedIn has evolved into a powerful marketing platform with over 950 million users, including 65 million decision-makers. The platform’s huge network offers unlimited access to professionals actively seeking industry insights and valuable connections, making it an indispensable resource for B2B marketers.
According to Omnicore Agency and SocialPilot, about 63 million LinkedIn users are decision-makers for their respective companies. The sheer number of decision-makers on the platform highlights its potential for reaching key business professionals or potential clients.
Establishing Authority and Building Trust
LinkedIn empowers businesses to showcase their expertise through high-value content, as establishing authority is paramount in the B2B arena. Business leaders can share insightful articles, infographics, and case studies, which can significantly enhance a company’s credibility and foster trust with potential clients.
It is also a great place to wield the power of storytelling, brands become more relatable and can better connect with their intended audience by sharing personal stories, whether it’s behind-the-scenes glimpses, customer success stories, or employee experiences, companies can forge deeper connections with their audience.
Publishing Articles on LinkedIn Pulse
B2B businesses can position themselves as thought leaders by creating and publishing articles on trending topics or industry insights on LinkedIn Pulse, which allows companies to reach a broad professional audience. It is an effective way for business leaders to attract the attention of prospects and build a loyal following online.
LinkedIn Tools for Lead Generation
LinkedIn offers tools such as LinkedIn Sales Navigator and LinkedHelper, specifically designed for lead generation, enabling B2B companies to identify and connect with potential clients more quickly.
LinkedIn Sales Navigator for Better Targeting
Sales Navigator is a powerful tool that enables businesses to filter leads based on criteria such as industry, seniority, and company size. This advanced targeting capability helps companies discover high-quality prospects who are more likely to convert, streamlining the lead generation process.
Using LinkedIn Ads to Reach Decision-Makers
LinkedIn Ads, such as Sponsored Content and InMail, are highly effective for B2B marketing. They target a professional audience and often outperform ads on other platforms when it comes to reaching corporate decision-makers. The precision of these features helps ensure that marketing efforts resonate with the right individuals.
Retargeting with Matched Audiences
The Matched Audiences tool allows B2B companies to retarget users who have previously interacted with their brand, maintaining consistent engagement and increasing the chances of conversion. It also helps nurture leads and reinforces brand recognition.
The Growing Role of Video Marketing
Video content has become a powerful medium on LinkedIn, especially for B2B audiences. Utilising native video, LinkedIn Live, and short clips can significantly enhance engagement, fostering trust through authentic, relatable content. Businesses that publish valuable videos demonstrating product usage, customer testimonials, or industry trends can effectively capture attention and communicate value.
Building and Growing Communities
LinkedIn’s emphasis on community-building enables B2B companies to connect with their industry peers and engage in meaningful discussions.
It also helps Kiwi business leaders or changemakers create or participate in LinkedIn Groups centred around industry topics, allowing businesses to expand their network, gather insights, and demonstrate expertise. There are many community groups foster collaboration and knowledge-sharing, further solidifying a company’s position within its niche such as marketing or sustainability.
Empowering Employees as Brand Ambassadors
Did you know that companies that encourage their employees to share content on LinkedIn about their employers can significantly amplify a company’s reach and credibility?
According to LinkedIn’s own research, employees have, on average, 10 times more connections than a company has followers. The content shared by employees receives 8 times more engagement than content shared by brand channels. Additionally, the 2019 Sprout Social Index revealed that 72% of consumers report feeling more connected to a brand when employees share information about it on social media.
Using LinkedIn Data to Guide Your Strategy
LinkedIn’s analytics tools provide crucial data on content performance, including engagement rates and audience demographics. Your team can easily gather insights from these tools to refine their strategies and ensure that their marketing efforts align with your audience.
Tracking Market Trends with LinkedIn Insights
LinkedIn’s Economic Graph and industry insights are invaluable for identifying emerging trends. Businesses can make data-driven decisions that increase their engagement and relevance online through aligning their content strategy with current topics or trends on this site.
Optimising Your LinkedIn Profile for Visibility
According to LinkedIn, complete profiles receive 30% more weekly views. Regularly updating your page with a professional cover image, comprehensive product descriptions, and relevant hashtags can further enhance visibility and attract more connections. Therefore, businesses should have an optimised LinkedIn profile, as it is important for increasing visibility and engagement online.
Conclusion:
The question of why Kiwi business leaders should leverage LinkedIn in today’s modern era is simple: it’s an effective tool for connecting with like-minded individuals, learning from industry experts, staying updated on the latest news, and enabling teams to easily engage with potential clients. Networking has become more accessible; there’s no longer a need to wait for the next networking event or conference to connect with industry leaders.
With LinkedIn, B2B businesses can initiate conversations and close deals within just a few weeks, all through this business and employment-focused social media platform. We should start utilising this platform to enhance our networking efforts and drive our business goals forward.