There is no doubt you already know how important digital marketing is today. With 5.35 billion internet users worldwide, having a strong online presence is essential for businesses to reach their target audience and succeed in a competitive marketplace.
If you’re a digital marketer seeking to enhance your marketing strategy and, eventually, your revenue, you will definitely want to explore these tools that will make your digital marketing campaigns as strong and effective as possible.
1. Canva
Canva is an online graphic design tool that allows you to create high-quality visual content, such as social media posts, presentations, posters, videos, and logos. The tool offers a user-friendly drag-and-drop user interface and a vast menu of templates, fonts, illustrations, stock photos, videos, and music content. It also allows you to upload an image of your own. Canva is available on the web and can be accessed through a mobile app.
65% of people are visual learners, and that’s a good reason for digital marketing professionals to adopt a visual-centric approach. Moreover, visual content consistently used throughout marketing efforts helps consumers remember information about a brand, ensures the brand remains top of mind, and contributes to building a strong and recognisable brand identity.
2. SEMRush
Search engine optimisation (SEO) is a fundamental digital marketing strategy to enhance website traffic and lead generation. While SEO can have aspects to it that are quite complicated to understand, software like SEMRush makes these aspects more manageable.
SEMRush provides valuable keyword suggestions to help you improve your blog posts’ and your whole website’s visibility in search engine results. It tells you how difficult it will be to rank for a specific search phrase and even recommends potential websites that might be beneficial for acquiring backlinks.
Besides covering search engine marketing, SEMRush offers 40 different tools to help you manage your digital marketing campaigns.
3. Ahrefs
Ahrefs is another search engine optimisation suite that offers features to help users improve their website visibility. It provides tools for keyword research, content research, rank tracking, and competitor analysis.
Ahrefs has one of the largest databases of live links, which are useful for backlink audits. The tool utilises crawling software to recreate your site based on how a search engine sees it. This way, you’re able to understand your site better and optimise it for search engines.
When utilising Ahrefs, you’ll have access to a dashboard that aids in monitoring all your data. Simply input a URL to monitor your domain’s health, and you’ll be able to view errors, new links, URL rankings, and referring domains.
4. ClickUp
If you are on the lookout for a task management tool that will help you organise and strategise your digital marketing campaign, ClickUp is an awesome platform to consider.
With ClickUp, you can:
- Organise tasks and projects efficiently using customisable lists, boards, calendars, and timelines.
- Enhance communication and collaboration with team members in real time.
- Set priorities and due dates for tasks to stay on track and meet deadlines.
- Track time spent on tasks and projects to better manage productivity.
5. Mailchimp
Mailchimp is a Software as a Service (SaaS) email marketing automation tool tailored to optimise your digital marketing campaigns. It provides you with everything you need to create captivating email marketing campaigns, manage your mailing list, and track campaign performance.
Additionally, Mailchimp integrates with more than 250 of the most popular platforms. Each integration allows you to synchronise customer data and send out targeted email marketing campaigns based on a consumer’s specific buying behaviour.
6. Wordtune
Unleash the power of artificial intelligence using Wordtune. An AI copywriting and content marketing tool that empowers copywriters to optimise their content using generative AI. Wordtune can be used to create engaging content marketing copy for social media, blogs, ads, product descriptions, meta descriptions, web content, and more.
You can also get help from Wordtune to expand or shorten copy, brainstorm title ideas, paraphrase your content, and draft emails.
7. ChatGPT
ChatGPT is an AI-based natural language processing chatbot known for its ability to generate human-like text and have conversations with users on a wide range of topics.
While ChatGPT isn’t actually designed as a content marketing tool, it can be a pretty good brainstorming companion. The tool can be used to generate ideas for articles, blog posts, email subject lines, and other types of content. It works without the need for complicated prompts; just add a topic or provide a general direction and get instant feedback.
8. Google Analytics
Google Analytics is a platform that collects data and offers web and social media analytics tools used for search engine optimisation and marketing. To set up Google Analytics, add the tracking code provided by Google Analytics to your website’s HTML. The method for adding the tracking code depends on your website platform (e.g., WordPress, Shopify, Wix) or whether you’re using a content management system (CMS) or coding manually. Then, you’ll get reports covering essential information categories, including audience, acquisition, advertising, and behaviour.
Google Analytics integrates with customer relationship management tools, A/B testing tools, marketing automation software, and more to squeeze more web insights.
9. IZEA
IZEA is another digital marketing tool that facilitates the influencer marketing process by providing a centralised platform for brands and creators to connect, collaborate, and execute sponsored content campaigns effectively.
IZEA uncovers metrics such as reach, engagement rate, and the potential rate of any given influencer. It also allows brands to have a look into an influencer’s audience demographics, influencer campaign performance, conversion rates, and more.
10. Salesforce
Salesforce is a customer relationship management (CRM) system that allows businesses to connect with customers, partners, and potential clients. This cloud-based software tracks analytics in real time and helps monitor customer success, support, and complaints instantly through cloud storage and seamless access regardless of the user’s location.
11. ShareASale
ShareASale is an affiliate marketing platform that gathers online retailers and over 225,000 affiliate partners from across the globe.
Using ShareASale, content creators, influencers, website owners, and technology partners can establish revenue-generating partnerships with their array of brands spanning various sectors. It offers valuable insights into performance data, affiliate partner activity, and personalised programme diagnostics.
12. Hunter.io
Are you planning to establish an email marketing campaign and want to make sure to target the right people? Use Hunter.io! This tool aids you in the authentication of a professional email address associated with a specific company. Not only does it enhance your email deliverability rate, Hunter.io ensures that you’re reaching out to the right people.
The digital landscape is ever-changing, and businesses need to stay equipped in order to thrive. Master these powerful digital marketing tools and watch your brand become a few steps ahead of the competition, boost efficiency, improve the customer experience, and skyrocket return on investment.