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Leenah-Leen Arandia

Explore our coverage of New Zealand and World politics, economics, business and culture.

can a business succeed without social media

Can a Business Succeed Without Social Media?

I have a friend named Clara whose quaint little bakery is nestled between a trendy coffee shop and a boutique....

By Leenah-Leen Arandia | 30 Sep 2024 | 6 min read
palmerston north startup company introduces dairy free lentil cream

Palmerston North Startup Company Introduces Dairy-Free Lentil Cream

Palmerston North startup ANDFOODS has developed a cream made from lentils, utilising fermentation technology to create a dairy alternative that...

By Leenah-Leen Arandia | 03 Sep 2024 | 3 min read
inconvenient truth

The Inconvenient Truth About DEI in the Workplace

There is an increasing recognition of the importance of diversity, equity, and inclusion (DEI) within modern organisations. In fact, approximately...

By Leenah-Leen Arandia | 13 Aug 2024 | 4 min read
quick guide to effective social media

A Quick Guide to Effective Social Media Customer Service

Years ago, a telephone call was the fastest and most effective way customers could communicate with businesses. Whether it was...

By Leenah-Leen Arandia | 08 Aug 2024 | 4 min read
redefining infrastructure development

Redefining Infrastructure Development with Construction Robots

Traditionally known for taking a careful approach to adopting new practices and technologies, the construction industry is embracing a remarkable...

By Leenah-Leen Arandia | 05 Aug 2024 | 5 min read
emotional intelligence in leadership

Emotional Intelligence in Leadership: The Importance of Leading with Heart

Emotional intelligence is increasingly recognised as a critical asset for leaders worldwide. In fact, 74% of business leaders believe it...

By Leenah-Leen Arandia | 26 Jul 2024 | 5 min read
modern new zealand workplace min

What Makes a Modern New Zealand Workplace Attractive?

Air New Zealand has once again been named the most attractive employer in the 2024 Randstad Employer Brand Research, claiming...

By Leenah-Leen Arandia | 23 Jul 2024 | 4 min read
2024 min

Google’s Comprehensive Approach to Reducing AI’s Environmental Footprint

Google's “ambitious” goal to achieve net-zero emissions by 2030 faces a significant setback as the tech giant's greenhouse gas emissions...

By Leenah-Leen Arandia | 09 Jul 2024 | 4 min read
website copywriting hacks

7 Website Copywriting Hacks to Increase Conversions

Website copywriting isn’t just about writing catchy sentences to describe what your company does and how you do it; it’s...

By Leenah-Leen Arandia | 05 Jul 2024 | 4 min read
marketing videos

8 Steps To Making Marketing Videos That Go Viral

Imagine this: you’re planning to create a product demonstration video for your cosmetics business to showcase your product's unique selling...

By Leenah-Leen Arandia | 27 Jun 2024 | 4 min read
ways to regulate your nervous system

5 Effective Ways to Regulate Your Nervous System

Many of us constantly face high levels of stress every day due to work demands, poor working environments, and other...

By Leenah-Leen Arandia | 25 Jun 2024 | 4 min read
threads

Threads Can Be Your Business’ Secret Ingredient to Success

In July 2023, tech giant Meta launched Threads, Instagram's text-based conversation app that is said to be X’s (formerly Twitter's)...

By Leenah-Leen Arandia | 25 Jun 2024 | 4 min read
6 ways to use ai in email marketing min

6 Ways to Use AI in Email Marketing

Despite the strong prevalence of social media platforms, such as Facebook, X (formerly Twitter), and Instagram, email marketing continues to...

By Leenah-Leen Arandia | 18 Jun 2024 | 3 min read
best foods to cut stress at work min

Best Foods to Cut Stress At Work

Any job can have stressful elements. You may experience pressure to meet a deadline, handle difficult clients, or manage a...

By Leenah-Leen Arandia | 18 Jun 2024 | 3 min read
building stronger teams through empathetic leadership

Building Stronger Teams Through Empathetic Leadership

Let’s hypothesise for a second. Recently, during a high-pressure project, you noticed one of your team members, Sarah, seemed unusually...

By Leenah-Leen Arandia | 14 Jun 2024 | 4 min read
making social proof your new marketing tool

Making Social Proof Your New Marketing Tool

When presented with various options for the same product, customers often look towards what other consumers choose to help them...

By Leenah-Leen Arandia | 06 Jun 2024 | 4 min read